Turning a printed brochure into a video

As a business person, I like to meet people. As much as I can! I recently had a meeting at a car dealership where the nice gentleman handed me a printed brochure. Of course it is very important to get to now a business before making a purchase. What they do, how they can help me, what’s their specialty, what are the benefits etc. The brochure explained it all no problem there! But when I left I had one copy with me. Will I put it somewhere and look for it at a later time? Will I meet someone that will need their services in the near future while my only copy of the brochure is at home? That’s why we have websites nowadays right? A well produced video, or a series of videos can very well be the electronic version of a brochure: images, words… Add to that moving images, sound, a person walking you through what you need to know about the business, live testimonials, music and much more. This can all be available on your website, but also as a direct youtube link on your email signature, a tweet, a Facebook post, a direct send to a mobile device.
The possibilities are endless….almost! But you’ll never run out of copies of your electronically delivered video!